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Level 3

Graphic Communication A-level


Graphic communication conveys information and ideas through visual means. The critical element for a graphic designer is the effective communication of a message or idea through the organisation of images and words. Graphic designers need to understand user and audience needs and how they respond to various forms of visual communication. Graphic Communication course content: • Advertising • Communication Graphics • Design for print • Digital Design • Illustration • Multimedia • Packaging design • Product Identity • Typography Drawing and other materials processes: Drawing in the context of graphic communication forms an essential part of the development process from initial idea to finished product; from rough sketches to diagrams setting out designs, including digital drawings. Students should use a variety of tools and materials, as appropriate, for recording their surroundings and source materials. Contextual understanding and professional practice: Students should incorporate contextual investigation and translation as inspirational starting points for their development work. They will consider the work of others and use understanding gained to inform the progression of their own personal creativity. When undertaking work in graphic communication, students will be required to engage with: • A range of materials and tools for graphic communication, including, where appropriate, digital media. • Ways in which information and ideas can be effectively communicated through an organisation of images and words. • How audiences may respond to the use of words, images and formal elements, with particular reference to colour, shape and composition. • The basic typographical and layout requirements for digital and print-based products. • Historical and contemporary themes and sources. A range of teaching and learning styles is used during the course. Group briefings, slide shows, practical demonstrations, research tasks, discussions, group and individual critiques. For much of the course you are working on individual, practical projects. Mac based ICT or research based tasks also occur on the course. 1:1 support is available to all students.


You need a minimum of five GCSEs at 9-4, including grade 4 in English Language, Maths and an Art based subject.


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