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COURSE OVERVIEW
Graphic communication conveys information and ideas through visual means. The critical element for a graphic designer is the effective communication of a message or idea through the organisation of images and words. Graphic designers need to understand user and audience needs and how they respond to various forms of visual communication. Graphic Communication course content: • Advertising • Communication Graphics • Design for print • Digital Design • Illustration • Multimedia • Packaging design • Product Identity • Typography Drawing and other materials processes: Drawing in the context of graphic communication forms an essential part of the development process from initial idea to finished product; from rough sketches to diagrams setting out designs, including digital drawings. Students should use a variety of tools and materials, as appropriate, for recording their surroundings and source materials. Contextual understanding and professional practice: Students should incorporate contextual investigation and translation as inspirational starting points for their development work. They will consider the work of others and use understanding gained to inform the progression of their own personal creativity. When undertaking work in graphic communication, students will be required to engage with: • A range of materials and tools for graphic communication, including, where appropriate, digital media. • Ways in which information and ideas can be effectively communicated through an organisation of images and words. • How audiences may respond to the use of words, images and formal elements, with particular reference to colour, shape and composition. • The basic typographical and layout requirements for digital and print-based products. • Historical and contemporary themes and sources. A range of teaching and learning styles is used during the course. Group briefings, slide shows, practical demonstrations, research tasks, discussions, group and individual critiques. For much of the course you are working on individual, practical projects. Mac based ICT or research based tasks also occur on the course. 1:1 support is available to all students.
FURTHER INFORMATION
You need a minimum of five GCSEs at 9-4, including grade 4 in English Language, Maths and an Art based subject.
Graphic Communication is a great companion to all other subjects as creativity, imagination and problem solving skills can give you great ideas for your other subjects, and be transferable skills that are looked upon favourably by universities and employers Many students go on to an Art Foundation course. This is a general diagnostic year that allows students to try all Art and Design specialisms before going on to an higher education course. Some universities will accept students onto a Design degree with A levels and a portfolio, but many prefer students to complete the Foundation year. Possible degree options: • Animation • Digital arts • Graphic communication • Graphic design • Graphic and communication design • Media design • Illustration • Printmaking • Packaging design • Typographic design • Possible career options Studying a graphic communication related degree at university will give you all sorts of exciting career opportunities including: • Advertising • Animator • Designer for film and television • Exhibition designer • Illustrator • Interior and spatial design • Marketing • Publishing • Production designer • Scientific or medical illustrator • Studio manager • Teacher • Typographer • Web and app designer
At A Level for component 1 you will develop work for a personal investigation into an idea, issue, concept or theme. This will consist of a portfolio of work supported by written material. This will count for 60% of your total A Level mark. In component 2 you will produce personal work in response to one of eight exciting starting points which counts for 40% of your total mark. Your work will be assessed by your teacher throughout the year with written and verbal feedback given. At the end of the course both components are internally marked and externally moderated. All work is assessed with reference to the four exam board set criteria: • Develop ideas • Explore media • Research, record, analyse, review • Present outcomes. You may be assessed for an AS qualification in this course at the end of your first year as a measure of your progress.
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